Why take our nutrition advice when others in the field are confidently providing contrary advice? We are troubled by this issue. It’s confusing for the public, and it’s driving the world towards a health and environmental train wreck. Meanwhile, fewer people looking to improve their health through nutrition are finding their way to WFPB.
Whole plant food diets and other vegan diets are losing the diet wars to the well-resourced meat, dairy, olive oil and processed food industries. They have successfully made low-carbohydrate diets mainstream, elevated protein above all other nutrients and discouraged vegan diets. Even within the whole foods, plant-based community, some opinion leaders are now recommending protein supplements and olive oil.
Academic qualifications and experience should be a useful guide to whom to trust, but we need to be on the lookout for conflicts of interest, such as food industry links or product sales. Healthcare leaders can be highly credentialed in their own field but have little understanding of nutrition. There are several high-profile medical doctors in Australia advocating low-carbohydrate, meat- and dairy-heavy diets. Their rationale is superficial and at odds with decades of nutrition science. While we cannot match the celebrity status of other influencers, we are confident that our qualifications in medicine, nutrition, lifestyle medicine, and health coaching lend credibility to our view of what constitutes a healthy diet. Our experience – ten years of hosting immersion retreats, webinars and seminars, health coaching, and many more years of medical consultations – has shown us what works and what doesn’t work when WFPB is put into practice. We have been in this field for long enough to understand the controversies, nuances, and uncertainties of nutrition, and we acknowledge our confirmation bias. Our approach is evidence-based, but we are not shackled by the evidence. We are open to filling gaps in nutrition science where that makes sense.
We could speak for hours about why we consider an SOS-free, whole food, plant-based diet the healthiest dietary pattern. The evidence supporting this comes from a wide range of nutrition research methods: global health observations, cohort studies, dietary intervention studies, rodent studies, cell culture studies, and knowledge of how individual nutrients and phytonutrients modulate biological mechanisms. It seems that all roads in nutrition research lead towards WFPB. There is ample evidence that animal products, in any appreciable amount, negatively impact health. Meat, dairy, and eggs are typically high in saturated fat, contain excess protein, environmental pollutants, and carcinogens, and are not necessary parts of the human diet. In recent years, nutrition science has given us more details of how ultra-processed foods damage human health. Whole plant foods provide the right balance of protein, carbohydrates, essential fats, nutrients and phytonutrients, in a fibre-rich package that supports a healthy gut microbiome. Notably, WFPB is not just about treating disease. Eating this way supports physical performance, cognitive vitality and mental health, enabling us to truly thrive. What is most frustrating is that much of this, at least a broad outline, has been known for decades, but has not become widely accepted or acted upon. This is one of the themes in the How Not to Die Documentary.
Butter is not back. Frequent reversals in the scientific consensus of what’s healthy are a product of food industry spin and media sensationalism. Foods high in saturated fat still cause heart disease. Plant-dominant diets are the healthiest eating patterns. Nutrition science has advanced and become more nuanced, but the big picture remains the same.
Beyond health, our food systems must become mostly plant-based to sustainably provide healthy food for 10 billion people. The EAT Lancet Commission provided a science-based blueprint for a ‘Great Food Transformation’ to achieve this. Meat-centred diets are unsustainable and unethical. The treatment of animals and workers by industrial animal agriculture is unconscionable.
In his submission to a Senate committee inquiry into climate misinformation, Academic Dr Jeremy Walker was quoted as saying, “Climate policy has not failed, it has been defeated.” Nutrition policy is in a similar place. Nutrition science has already given us a roadmap for transforming human health. The destination is not precise, but the broad direction is clear.
We hope you’ll trust us to do our best to cut through the nutrition misinformation and confusion, and give you simple guidelines and strategies for your health and well-being journey.
See our livestream on this topic: Why believe us? Apologies for the blurred video. Our new ‘latest technology’ mesh modems interfered with video quality when streaming.



The study used 12 scales of cognitive function but only found better results for special EVOO versus ordinary EVOO versus Med diet on two or three of these, and some of these barely hit the .05 statistical criteria for a non-random finding. Using many different measurements between groups and reporting those that reach statistical significance is called p-hacking – the more measurements, the more likely it is to find statistically significant differences by chance alone. The number of subjects in this study was small, 50 subjects divided into 3 groups, which increases the probability of any difference being due to chance alone – the authors said that the numbers were small because “the sponsor had no EVOO of the same quality the next year.”